The Laughable News

Absolutely, YES! The most effect way to attract advertisers and demonstrate your professionalism is to offer a promo kit. Something as simple as a colour intro letter on company letterhead and a page illustrating sample ad sizes and prices will double or triple your chances of securing an ad with a company.

Invest in a good laser colour printer. We use a Samsung CLP-510(but any good colour laser printer should do). It is great for printing colour envelopes, stationary, etc. It will save you money in the long run by not printing small batches of letterhead at your local printer.

Here are some examples of things that will help:

Brochure

• Lets you list all the benefits of advertising in the newsletter, offer current promotions, list distribution locations, etc

Price sheet

• An 8.5 x 11 paper with sample ad designs and prices

Sample newsletters

• You should leave a copy of a newsletter with EVERY place you visit.  It is like a large business card.  It'll keep reminding them of the newsletter, and all your contact info will be right on the page

Business cards

• Give one out to EVERY potential client.

You can find many of these type of items in our Download area