Well, the easy answer is, "As many as you can get!"
But, of course, there are many factors to consider. A good number to start with would be 30-40. With that number, and printing 1000 copies, you should be able to average 30-35 newsletters per location. Will that be enough? Yes and No. In some locations, you may only go through 10-15 per week; in some Fast Food locations, you may go through 60-80.
If you are going over 50 locations in an area, it is likely time to branch out into a new area. If you continue to grow locations, your printing costs will rise. BUT, you will not be able to sell any more ads that the max available in one newsletter: 40. By opening up a new area, you expand your ability to sell ads, and earn profits.
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